Our Team

Cameron Armstrong

Owner and Director, Cameron Armstrong has spent his entire working life in the Hospitality & Event planning industries. Having worked for some of Australia’s finest 5 star hotels provided Cameron with a unique insight into what will work best – where and how. Cameron is passionate about building long-term relationships and leads our team with his ‘client first’ approach to partnering with our clients’ businesses.

Karen Armstrong

Co-owner and Director, Karen Armstrong also boasts impressive experience in 5 star hotels and in the provision of unique corporate and private events. Having co-ordinated both grand private and corporate events through to more simple, yet elegant affairs – with budgets both limited and high end, Karen prides herself on an ability to understand what is most important for each and every client. Karen has gained respect as one of Brisbane’s leading wedding and event orchestrators.


Alanna Hardy

As our Event Director, Alanna leads our operational team in the delivery of on target and on budget events. Alanna has built long-term client relationships and has an exceptional ability to translate vision into reality. Having managed events with attendees in their thousands, Alanna relishes a challenge and consistently exceeds our clients expectations.

Industry Partners

In addition, we partner with exceptional consultants in the key deliverable areas of:
• Graphic Design
• Audio Visual & Event Production
• Event Videography & Photography.
These consultants have been with us since inception and are highly valued extensions to our team whom together provide our clients with all facets required to orchestrate exceptional events.

Essential Experiences Event Planning Team